I heard him use the term only twice: once, the first time we met, when he hired us to help with the turnaround of his company. He was the newly appointed CEO; his company was large, a household name, with tens of thousands of workers, faltering badly. He used this term to describe the essence of the philosophy he would use to stop the bleeding, to reverse the trends, the downward trajectory. It was the axiom around which he would base his work.
The second time was the last time we met: the project successfully over; the massive hemorrhage of value stopped; the company in the black, again making serious profits; more importantly, alive, vigorous, valuable, competing confidently in its marketplace, to be reckoned with again.
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