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The First Strategy of War


"The first strategy of war is a force that is fully mobilized and consumed with the desire to win. Without that, all other strategies are vain."


Today, we are all of us at war. For most it is a war of business rather than arms, but a war nevertheless, a real war. A struggle involving victory, survival, defeat, loss.

To succeed in war, we must learn the ways of war and master its strategies.

The first strategy of business war is a company mobilized and consumed with the desire to win.

There is a way for a CEO to generate the attributes within his company and managers that Napoleon so cherished in his armies and his officers.

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The above is an abstract of a chapter in Fire in the Corporate Belly.
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