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The Giving of Courage: The First Duty of a CEO


The first and foremost duty of a leader is to give courage. Rudi Giuliani, Chief Executive of New York City, gave courage when it was sorely needed!

Investing in the courage of people brings extraordinary, even unwarranted, corporate results. In monetary terms it is free. The only cost is the will to do it. The remarkable thing is, you don't need to have courage yourself to create it.

The first step in this is to be there. Just be there.

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The above is an abstract of a chapter in Fire in the Corporate Belly.
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